Design Planning

Signs You Need to Improve Your Online Advertising Strategy

Online advertising is an essential aspect of any business in today’s age. But the success of your online advertising depends on the professionals you work with and their experience regarding the field. Not every marketing agency will be able to help you achieve your advertising goals. And sometimes your online advertising strategy may not perform very well. There are certain things that will help indicate poor performance.

The beauty of online advertising

Is that you are able to track and monitor the performance of your strategies. And if you see a low click-through-rate, this means that not many people are clicking on the ads once they see them. And this may indicate that your messaging is not resonating with the audience. Sometimes you may not be targeting the right audience. You need to optimise your ads so that they have a good click- through-rate. And if this is giving you low values consistently, it is time to revise your ad copy. You may need to change the visual elements or the parameters you have entered when it comes to the target audience. This is something that an experienced digital agency Brisbane can help you with. They can review your ad copies and marketing strategies to understand your strengths and weaknesses.


You will notice that the cost per conversion is higher than what you can allocate in the budget for it. Cost per conversion is basically what you pay for each desired action. This can be a sign up, purchase, lead etc. But when this cost is high, you will need to assess your targeting. You need to evaluate your landing page experience to see how this can improve the cost per conversion. Online advertising can drive more traffic to your website. But if you are noticing the opposite happening even when you have ad campaigns running to boost your visibility, then there can be something wrong with the relevancy of your ad. Sometimes the landing page experience can be poor which can turn people off your brand. You need o go through your ad messaging again to see how this can be restructured and how to better improve the landing page experience.

There is a certain expectation that a user will have when they click on the link to your website.

And if the landing page doesn’t deliver, they may not be interested in the products or services any longer. The landing page can also give them an idea of the professionalism of your company and credibility. Consider the profitability of your advertising efforts. If a positive return on investment is not generated, you are actually spending more on the ad campaign than what you are getting in revenue. So you need to optimise the ad campaigns to maximise the impact of your efforts. Spending money on advertising is not enough. You need to know what you are spending on and you need to concentrate your efforts on where it matters the most. For example, if the majority of your demography uses social media, then you need to focus more on social media marketing. This will help get your message out.

Yara Davison
the authorYara Davison